As every smart business owner knows, staying close to your customers and building lasting relationships is vital. In today's busy world how do you manage these relationships and ensure that your communication with customers and clients is appropriate in frequency and relevance?

Roy Gough has been working with SME's to help them understand, and implement, Customer Relationship Management (CRM) strategies and tools for over 10 years. In his presentation he aims to give ideas and guidance to even the smallest of businesses.

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Why CRM is an important tool for your business and its continued profitability.

In this presentation you will learn:

> How CRM can have a direct effect on sales
> How CRM can protect your customers from the competition
> How CRM can increase Customer Loyalty using simple methods
> How to use Software Tools to make CRM easier

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Roy started his first business 37 years ago and, after working in the retail, wholesale and financial service sectors, was enticed into the eCommerce and Internet industry in the early 1990's witnessing the dot-com boom adrenalin rush first hand.

His focus has always been Sales, Marketing and Customer Relationship Management (CRM) and he uses that to help businesses generate revenue and profit through both traditional and online methods.

Nial Adams the Founder of The Antidote presented the irrefutable truths of how to grow your business. Click here to learn more....

Nial's gig on marketing taught me more in that presentation than I have learned for some time! I would have gladly paid £100 plus for that input. I followed his advice, picked up the phone the next day and secured £1000 worth of business from existing customers!!!
Steve Gaskin
Right Angled CSI
www.csinorwich.com

Our popular Speed-Networking event back by popular demand where over 50 people took part! >Click here to read more<

Wed 18th November 2009 - Was your business a health-check this month by gaining tips from our speakers. Tom Yeung and Joanna King from Success Management Click here for more info

Boosting Business Effectiveness via NLP

Learn Five Practical Ways to Transform Your Business using NLP:

1. Raise your Emotional Intelligence, lower your stress levels, and improve work culture.
2. Increase your behavioural flexibility.
3. Develop a ‘solutions-focused outcome’ approach that gets real results.
4. Discover people's values and higher motivations.
5. Become more influential, melt resistance and create more co-operation.
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Kath Temple is passionate about making a difference and leaving a legacy of lasting change. As the winner of the 2008 Business Person of the Year Award, Kath will tell you that your success is her business. An NLP Master & Trainer as well as an MSc Occupational & Organisational Psychologist and Executive Coach, Kath established The Lifelong Learning Company in 1995.

She has worked for Tenneco, Alcan, British Nuclear Fuels, Suffolk Education, Norfolk Education and the DfES. Kath was appointed to the Special Educational Needs & Disability Tribunal by the Secretary of State for Education as one of the original 69 specialist members for England and Wales.

In addition to The Lifelong Learning Company, Kath is a social entrepreneur and founded World Change Agents, which works for free with troubled young people. She also founded, and funded, Happiness Magazine, and created The Happiness Foundation, a not-for-profit, which is NHS funded, and works in partnership with GPs, social services, education and the voluntary sector to promote positive psychology and improve mental health and well-being.

Visit www.lifelonglearningcompany.com for more info

Your invitation to join us at the Antidote Business Network for September 2009
The Secrets of Public Speaking……Revealed.

According to The Book of Lists, the fear of public speaking ranks number one in the minds of the majority of people. Far above the fear of death and disease, comes the fear of standing in front of a crowd.

Do you share that fear? Then instead come along and boost your confidence at the Antidote on Wednesday 16th September 2009, Richard Parramint of Positive Speech will be sharing some secrets in his unique, light hearted way.

Richard last impressed the Antidote in 2006 when he was informative and entertaining in his own inimitable style. Due to popular demand since then, Richard has now agreed to amuse and inspire us again.

Don’t fool yourself into thinking that public speaking is something you can learn from a book. Come along instead to watch and listen to Richard and gain some vital tips.

Learning points you will achieve from Richard’s session include:

How to boost your public speaking confidence.

Controlling your Body Language e.g. eye contact.

How to use your voice to best effect.

How the past doesn’t equal the future.

Do, or say something to get the attention of your audience within the first 30 seconds.

Richard Parramint is eminently qualified to speak on this topic having been advising organisations both in this country and abroad since establishing Positive Speech back in 1994. He has presented publicly at many venues here in the U.K, also in Europe and the U.S.A.

So, do you dread standing up to present a sales pitch, to introduce a speaker or talk about your product or service in front of an audience? Then book now to reserve your seat at the Antidote 16th September 2009.

September’s showcased charity will be Red Balloon Learner Centres for the recovery of bullied children. To learn more before the night, browse www.redballoonlearner.co.uk

Marcus Pearcey is well known locally for involvement in developing his family based hotel business which owns the Oakland’s Hotel, the Georgian House Hotel and Rare Grill and Restaurant.

Marcus also runs the extremely successful Silvertap Marketing Solutions – specialising in providing bespoke marketing solutions; plus Brand Conversions - one of Europe's leading affiliate marketing networks for online casinos, sports books and poker rooms.

In addition he runs the successful price comparison sites comparetheatretickets.com and fragrancescompared.com.

Marcus is a true entrepreneur and has an in depth knowledge of business and marketing. Coupled with his knowledge of mobile technology, and extensive research into this field, he has identified that mobile marketing can be the way forward for business.

Tonight you will hear Marcus’ voice of experience around establishing and running a successful business and you will learn:

How to go about market research that confirms there is a real opportunity to launch a business.

How to reach the market at the right time, in the right place and the importance of innovation in tough economic climates.

How effective special promotions can win new business.

How mobile marketing is the way forward!

Tick Red supports East Anglia’s Children’s Hospices so they will be Antidote’s showcased charity for this month. Please speak with them to see if you have any expertise or contacts which could help them.

WEDNESDAY 15th July 2009 Holiday Inn Norwich North (Norwich Airport)
Doors open at 6pm
Speed-Networking starts 7pm
Buffet & Open Networking from 8pm

Due to popular demand the Antidote event on Wednesday July 15th will be Speed-Networking.

We started running these events last year and had a great reaction from you all; not only have we had huge responses (previously up to 80 bookings!) but we also got some superb feedback, with lots of you asking for it again on a regular basis – your wish is our command!!

Speed Networking is a great way to meet and connect with lots of people, tell them about what you do, what you are looking for and have some real fun. It’s fast- paced, a great way to connect with lots of people and brilliant way of tuning up your networking skills. Remember to bring lots of business cards!

“I came to the Antidote for the speed-networking evening and made more contacts in 45 minutes than I would normally make in a month or more - brilliant!!” – Richard Dicks, Mortgage Advice & Protection Solutions, Norwich.

Right Angle Events is a company owned and managed by Steve Gaskin, a former Scotland Yard, Detective Chief Inspector in the Metropolitan Police Service and a qualified teacher. The company is supported by a forensic scientist and several senior police officers.


Right Angle Events provides education and entertainment through the intriguing world of crime scene investigation and forensic science, working closely with schools, colleges and the community to raise awareness of this fascinating area of scientific learning.


Steve will be using a tried and tested model to "Blow your own trumpet-PR on a shoestring".When Right Angle Events were formed just over two years ago;it was a rude awakening when a friend asked him "How much is your PR budget?".

The answer was and still is £0.

We use a PR method entitled "Hook, Line & Sinker". It was devised by Steve when he was a senior police officer in the Metropolitan Police

As the name suggests,it is a tried and tested way of getting an editor, news desk, radio station,TV station interested in you!

The method does not apply just to our company it can be readily transferred.


5 Things People will learn.

How to construct a press release which will gain the attention of the reader (with exemplar)

What editors like and dislike

Dealing with the big boys (Multi-nationals)

Using the "Hook, Line & Sinker" method

PR-The Internet & "2nd Life"

Join us on the Wednesday 17th June to gets Steve's experience and insight in how to capture PR using his proven practical strategies & techniques....